MEAT procurement
Alcon
"Ritchie's skills in creative writing really came to the forefront when working with the team to develop creative concepts for a number of varied brands. He became a very strong member of the team and helped to push creative to new heights.”
This was my first real-life writing projects. I was on a short-term contract with a Newcastle-based branding agency called Surreal. They didn’t actually have an in-house writer at the time, so I was definitely thrown in at the deep end.
The brief was to write a script explaining the benefits of value-based procurement – something I’d never heard of. It was a daunting task for someone as green as I was, but even though I like to think I’ve honed and developed my writing a lot since then, I’m still proud of this project.